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I make brands impossible to scroll past.

Creative strategist. Visual-first, words next, code stays close.

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Prince Gupta
Loves to tell storiesTalks in headlinesShips, then learnsMakes the algorithm nervousChronically curiousBuilds in publicObsessed with the hookLoves to tell storiesTalks in headlinesShips, then learnsMakes the algorithm nervousChronically curiousBuilds in publicObsessed with the hookLoves to tell storiesTalks in headlinesShips, then learnsMakes the algorithm nervousChronically curiousBuilds in publicObsessed with the hookLoves to tell storiesTalks in headlinesShips, then learnsMakes the algorithm nervousChronically curiousBuilds in publicObsessed with the hook

I run brands like experiments.

Plans are guesses; tests are answers. So every brief becomes a small bet I can measure, and the winners get to scale.

The strategist

I ship small, read what real people actually do, and scale only what earns it.

The creator

80+ videos deep. I know the exact second people stop scrolling, and I build for it.

The engineer

CS by training, so ideas leave the room as working prototypes, not just slides.

How I work.

  1. 01

    Find the hook

    Every idea starts as a headline. If it can’t earn the scroll-stop, it doesn’t ship.

  2. 02

    Ship small

    A tight version goes out in public, fast. Real audience, real signal, low risk.

  3. 03

    Read the signal

    I watch what people actually do, not what they say. The data picks the winners.

  4. 04

    Double down

    Scale what hit, turn it into the story, feed the learnings into the next bet.

Things I am proud of.

No ads. No boosts. Just posts people couldn’t scroll past.

See all work →

Where I hang around.

Two playgrounds.

I write sometimes, and it works.

    All writing →

    Got a brief?

    Strategy, content, video. Tell me what you’re cooking.